Angažovanje PR agencije za tržište Španije/Employing a PR agency for the Spanish market

CEJN ID

117438

Procedure

Small procurement

Contract type

Services

PARTIJE 1. Partija 1 Procijenjena vrijednost: 8000 EUR USLOVI UČEŠĆA 1. U postupku jednostavne nabavke može da učestvuje samo privredni subjekat koji je je upisan u Centralni registar privrednih subjekata ili drugi odgovarajući registar u državi u kojoj privredni subjekat ima sjedište, što se dokazuje dostavljanjem dokaza o registraciji u Centralnom registru privrednih subjekata ili drugom odgovarajućem registru u državi u kojoj privredni subjekat ima sjedište, sa podacima o ovlašćenom licu, odnosno izvršnom direktoru privrednog subjekta. Napomena:ako više privrednih subjekata podnosi zajedničku ponudu, svaki privredni subjekat je dužan da ispunjava ovaj uslov (član 126 stav 8 Zakona o javnim nabavkama)./Only a business entity that is registered in the Central Register of Business Entities or another applicable register in the state where the business entity has its headquarters is eligible to participate in the simple procurement method, which is demonstrated by presenting proof of registration in the Central Register of Business Entities or another appropriate register in the state where the business entity has its headquarters, with information on the authorized person, i.e. the executive director. Note: if multiple business entities submit a joint bid, each business entity must meet this requirement (Article 126, paragraph 8 of the Public Procurement Law). 2. Privredni subjekat je dužan da posjeduje minimum iskustva na kvalitetnom i uspješnom izvršavanju istih ili sličnih poslova iz oblasti predmeta nabavke što se dokazuje potvrdama izdatih od strane korisnika o pruženim uslugama o kvalitetnom i uspješnom izvršavanju istih ili sličnih poslova iz oblasti predmeta nabavke - iskustvo na kvalitetnom i uspješnom realizovanju minimum 3 usluga tokom prethodnih godina ali ne duže od pet godina, računajući i godinu u kojoj je započet postupak nabavke, koja sadrži opis i vrijednost predmeta nabavke, vrijeme realizacije ugovora i konstataciju da je ugovor blagovremeno i kvalitetno izvršen; i kontakt lice, njegovu mail adresu i telefon, za provjeru podataka iz potvrde. Minimum dvije potvrde moraju biti izdate od strane turističkih organizacija. Pod istim ili sličnim poslovima podrazumjevaju se usluge iz oblasti marketinga u turizmu pojedinačne vrijednosti minimum 8.000 € realizovane na tržištu Španije. Kao validne potvrde će se uzimati za one usluge koje su realizovane tokom prethodnih 5 godina računajući od roka koji je određen kao rok za dostavljanje ponuda./The business entity is obliged to have a minimum of experience in the high-quality and successful performance of the same or similar jobs in the field of the procurement subject6, which is proven by certificates issued by the user about the services provided, on the high-quality and successful performance of the same or similar jobs in the field of the procurement subject - experience in high-quality and the successful implementation of a minimum of 3 (three) services during the previous years, but no longer than five years, including the year in which the procurement procedure was initiated, which contains the description and value of the procurement object, the time of contract implementation and the statement that the contract was executed in a timely and quality manner7 and the contact person, his e-mail address and phone number, to check the data from the confirmation. A minimum of two certificates must be issued by tourist organizations. Under the same or similar jobs are understood services from the field of marketing in tourism with an individual value of at least €8,000 realized on the Spanish market. Services that were realized during the previous 5 years, counting from the deadline set as the deadline for submission of offers will be taken as valid certificates. 3. Ponuđači su dužni da uz ponudu dostave Izjavu ponuđača o ispunjenosti uslova utvrđenih zahtjevom i nepostojanju sukoba interesa, elektronski potpisanu od strane ovlašćenog lica ponuđača, koja se sačinjava na OBRASCU 2, koji je propisan Pravilnikom o načinu sprovođenja jednostavnih nabavki (Sl.list CG br. 16/23, 20/23, 36/23 ,114/23, 49/24 i 114/24 )/Bidders are required to submit, along with their offer, a Bidder’s Statement on Compliance with the Requirements Set Forth in the Request and on the Absence of Conflict of Interest, electronically signed by the authorized representative of the bidder. This statement must be prepared using FORM 2, as prescribed by the Rulebook on the Manner of Conducting Simple Procurement Procedures (Official Gazette of Montenegro Nos. 16/23, 20/23, 36/23, 114/23, 49/24, and 114/24). 4. Izjava ponuđača da će u svom timu angažovati lice kome je španski jezik maternji. NAPOMENA: Izjava mora biti potpisana od strane ovlašćenog lica privrednog subjekta ili potpisana elektronskim potpisom ovlascenog lica privrednog subjjekta./The offeror's declaration that he will hire a person in his team whose mother tongue is Spanish.NOTE: The statement shall be signed by an authorized person or signed with an electronic signature of an authorized person of the business entity. 5. Rok izvršenja ugovora je 12 mjeseci od dana zaključivanja ugovora./The deadline of the contract's execution is 12 (twelve) months from the date of its conclusion. 6. Mjesto izvršenja ugovora je Španija./Spain is the location of contract execution. 7. Rok plaćanja je: Plaćanje će se izvršiti po završetku sukcesivnih usluga, i to najkasnije u roku od 30 dana od dana ispostavljanja fakture./The payment terms are as follows: payment is due upon completion of successive services and no later than 30 days from the date of the invoice. 8. Način plaćanja je: virmanski./The method of payment: bank payment. KRITERIJUMI ZA IZBOR Partija 1: cijena 100 bodova; kvalitet 0 bodova. 1. Cijena TEHNIČKA SPECIFIKACIJA 1. Izrada plana aktivnosti sa vremenskim okvirom/Development of an activity plan with a timeframe • Izrada Akcionog plana sa vremenskim okvirom za njegovu realizaciju koji će sadržati plan za svaku od aktivnosti opisanih u nastavku ovog Projektnog zadatka, a imajući u vidu trajanje ugovora. Napomena: Akcioni plan mora biti odobren od strane Naručioca prije početka realizacije;/● Development of an Action Plan with a timeline for its implementation, which will include a plan for each of the activities described later in this Project Task, taking into account the duration of the contract. Note: The Action Plan must be approved by the Client before implementation begins. Količina: 1 komplet/set 2. Konsultanstke usluge i odnosi sa medijima tokom trajanja ugovora/Consultancy Services and Media Relations Throughout the Duration of the Contract Ponuđač je dužan da obezbijedi kontinuirane konsultantske usluge, uključujući analizu i strateško savjetovanje o tržištu, relevantnim aktivnostima, trendovima i povezanim temama, kao i da osigura pravovremene i koordinisane odgovore na sve medijske upite u vezi sa Crnom Gorom, u saradnji sa Naručiocem. Napomena: Usluga mora biti dostupna u skladu s potrebama Naručioca tokom trajanja ugovora./ • The Bidder shall provide continuous consultancy services, including market analysis and strategic advisory support on the market, relevant activities, trends, and related topics, as well as ensure timely and coordinated responses to all media inquiries concerning Montenegro, in cooperation with the Client. Note: The service must be available in accordance with the needs of the Client throughout the duration of the contract. Količina: 12 komplet/set 3. Izrada i distribucija saopštenja za medije/newsletter-a/Preparation and Distribution of Press Releases and Newsletters 3. Izrada i distribucija saopštenja za medije/newsletter-a • Izrada kalendara objava sa temama za 2026/2027. godinu. Naručilac daje finalnu saglasnost na predloge. • Priprema i distribucija minimum tri saopštenja za medije/nwesletter-a tokom trajanja projekta, u skladu sa Akcionim planom, koji trebaju biti distribuirani na minimum 5.000 e-mail adresa. • Follow-up komunikacija sa medijima radi obezbjeđivanja objava i medijskog prostora. Napomena: Naručilac obezbjeđuje informacije i fotografije potrebne za izradu materijala. Izvršilac je u obavezi da tekst prevede na španski jezik. Ponuđač je dužan da dostavi izvještaj nakon svakog poslatog saopštenja/newslettera. / 3. Preparation and Distribution of Press Releases and Newsletters • Preparation of a content calendar with proposed topics for 2026 and 2027. The Client shall provide final approval of all proposed topics. • Preparation and distribution of a minimum of three press releases/newsletters during the project implementation period, in accordance with the Action Plan. The materials shall be distributed to a minimum of 5,000 email addresses. • Follow-up communication with media representatives to secure coverage and media exposure. Note: The Client shall provide the information and photographs required for the preparation of the materials. The Service Provider shall be responsible for translating the content into Spanish. The Bidder shall submit a report following the distribution of each press release/newsletter. Količina: 3 komplet/set 4. Organizacija studijske posjete medija/Media study trip organization 4. Organizacija studijske posjete medija Organizacija jednog studijskog putovanja za predstavnike španskih medija (minimum 4 novinara) u trajanju od maksimum 5 dana • Preporuka promotivnog pristupa i optimalnog perioda promocije crnogorske destinacije. • Izbor medija sa širokom nacionalnom pokrivenošću, koji su usklađeni sa ciljnom publikom kojoj se obraćamo, kao i sa mogućnostima promocije putem različitih kanala – štampe, interneta i društvenih mreža. • Pozivanje predstavnika medija na studijsko putovanje u Crnu Goru (izrada Save the date pozivnica, finalnog programa za dijeljenje sa novinarima) • Koordinaciju planova putovanja i datuma sa timom NTO Crne Gore • Jedan predstavnik agencije treba da prati grupu tokom cijelog putovanja radi logističke i komunikacione podrške. • Minimum 1 afirmativna objava u svakom od medija čiji su predstavnici posjetili Crnu Goru, ukupno minimum 4 afirmativnih objava u različitim vremenskim intervalima. • Sprovođenje ankete o stepenu zadovoljstva posjeti Crnoj Gori i impresije među učesnicima studijskog putovanja nedjelju dana nakon putovanja. • Dostavljanje kompletnog izvještaja i press klipinga objava sa procijenjenom vrijednošću objava. Napomena: Naručilac snosi troškove puta, kao i troškove boravka u Crnoj Gori za predstavnike medija. Naručilac zadržava pravo da da konačnu saglasnost na izbor učesnika studijskog putovanja. / 4. Media study trip organization • Organization of one study trip for representatives of Spanish media (minimum 4 journalists) lasting up to 5 days • Recommendation of a promotional approach and the optimal period for promoting Montenegro as a destination. • Selection of media outlets with broad national coverage, aligned with the target audience and capable of promoting through various channels – print, online, and social media. • Inviting media representatives to the study trip to Montenegro (including preparation of "Save the Date" invitations and the final program to be shared with journalists). • Coordination of travel plans and dates with the National Tourism Organisation of Montenegro (NTO CG) team. • One agency representative must accompany the group throughout the entire trip to provide logistical and communication support. • A minimum of one positive publication in each of the media whose representatives visited Montenegro, with a total of at least 4 positive publications distributed over time. • Conducting a survey on participants' satisfaction with the visit to Montenegro and their impressions, one week after the trip. • Submission of a comprehensive report and press clipping of all publications with an estimated media value. Note: The Client covers travel and accommodation expenses in Montenegro for the media representatives. The Client reserves the right to give final approval on the selection of participants for the study trip. Količina: 1 komplet/set 5. Aktivnosti prije, tokom i nakon sajma FITUR u Madridu/Activities Before, During, and After the FITUR Trade Fair in Madrid Obaveze Ponuđača posla prije sajma: • Obavještavanje medija, turoperatora i avio kompanija o prisustvu Naručioca na sajmu putem emaila i pozivanje da posjete štand Naručioca tokom trajanja sajma. Obavještenje mora biti poslato minimum tri puta u terminu koji će biti usaglašen sa Naručiocem. • Priprema Agende sa sastancima sa predstavnicima turoperatora i medija. Agenda mora da sadrži i osnovne informacije o partneru sa kojim se sastanak održava; Obaveze Ponuđača tokom trajanja sajma: • Koordinacija aktivnosti sa medijima tokom trajanja sajma. • Organizacija sastanaka tokom sajma sa predstavnicima medija, turoperatora i turističkih agencija. Minimum 10 sastanaka, od kojih minimum 5 turoperatora ili turističkih agencija nema u ponudi Crnu Goru. Naručilac daje saglasnost na listu predloženih sastanaka. Obaveze Ponuđača nakon završetka sajma: • Dostavljanje izvještaja o aktivnostima • Dostavljanje klipinga medija sa objavama i procijenjenom vrijednošću. • Kontinuirana komunikacija sa medijima/ The Bidder’s Responsibilities Prior to the Trade Fair • Informing media representatives, tour operators, and airlines of the Client’s participation at the trade fair via email and inviting them to visit the Client’s stand during the event. The invitation shall be sent at least three times, according to a schedule to be agreed upon with the Client. • Preparation of a meeting agenda with representatives of tour operators and media outlets. The agenda shall also include basic information about each partner with whom a meeting is scheduled. The Bidder’s Responsibilities During the Trade Fair • Coordination of media-related activities throughout the duration of the trade fair. • Organization of meetings during the trade fair with representatives of media outlets, tour operators, and travel agencies. A minimum of 10 meetings shall be arranged, of which at least 5 shall be with tour operators or travel agencies that do not currently offer Montenegro in their portfolio. The Client shall approve the proposed list of meetings. The Bidder’s Responsibilities Following the Trade Fair • Submission of a report on the activities carried out. • Submission of a media clipping report containing all published coverage and its estimated media value. • Ongoing communication with media representatives. Količina: 1 komplet/set NAPOMENE Jezik ponude :Ponuda se sačinjava na: crnogorskom jeziku i drugim jezcima koji su u službenoj upotrebi u Crnoj Gori, u skladu sa Ustavom i zakonom ili na engleskom jeziku. Dokazi sačinjeni na jeziku koji nije jezik ponude, dostaviće se na jeziku na kojem su sačinjeni i u prevodu na jezik ponude od strane tumača, u formi originala ili ovjerene kopije. Ako je ponuđena cijena 0,00 EUR-a prilikom vrednovanja te cijene po kriterijumu cijena uzima se da je ponuđena cijena 0,01 EURThe language of the offer The offer is made in: the Montenegrin language and other official languages of Montenegro, in conformity with the Constitution and law; Or In English language:Evidence prepared in a language other than the language of the offer must be submitted in the language in which it was prepared and in translation into the language of the offer by an interpreter, as an original or a certified copy. When analyzing the price according to the pricing criterion, if the quoted price is 0.00 EUR, the price is 0.01 EUR. DOKUMENTI 1. zahtjev za dostavljanje ponuda.pdf https://cejn.gov.me/api/common/downloadFile/3265532 2. Izjava 1086 od 12.06.2026.pdf https://cejn.gov.me/api/common/downloadFile/3265533 3. Izjava 1086 eng_.pdf https://cejn.gov.me/api/common/downloadFile/3265534 4. 20260713_Automatski_generisan_izvještaj_o_izmjenama_i_dopunama_tenderske_dokumentacije.pdf https://cejn.gov.me/api/common/downloadFile/3338023

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