Digitalni marketing putem globalnih platformi//Digital Marketing via Global Platforms

CEJN ID

101101

Процедура

Открытая процедура

Тип контракта

Услуги

Классификация CPV

79340000Деловые услуги: право, маркетинг, консалтинг

PREDMET NABAVKE 1. NACIONALNA TURISTIČKA ORGANIZACIJA CRNE GORE - Digitalni marketing putem globalnih platformi CPV: 79340000 Procijenjena vrijednost: 462943.77 EUR USLOVI UČEŠĆA 1. U postupku javne nabavke može da učestvuje samo privredni subjekat koji 1) nije pravosnažno osuđivan i čiji izvršni direktor nije pravosnažno osuđivan za neko od krivičnih djela sa obilježjima: a) kriminalnog udruživanja;b) stvaranja kriminalne organizacije;c) davanje mita;č) primanje mita;ć) davanje mita u privrednom poslovanju;d) primanje mita u privrednom poslovanju;dž) utaja poreza i doprinosa; đ) prevare; e) terorizma; f) finansiranja terorizma;g) terorističkog udruživanja; h) učestovanja u stranim oružanim formacijama;i) pranja novca; j) trgovine ljudima; k) trgovine maloljetnim licima radi usvojenja;l) zasnivanja ropskog odnosa i prevoza lica u ropskom odnosu, što se dokazuje na osnovu uvjerenja, potvrde ili drugog akta nadležnog organa izdato na osnovu kaznene evidencije, u skladu sa propisima države u kojoj privredni subjekat ima sjedište, odnosno u kojoj ovlašćeno lice tog privrednog subjekta ima prebivalište./ In the public procurement procedure, only a business entity may participate if: 1) Neither the business entity nor its executive director has been convicted by a final judgment for any of the following criminal offenses: a) Criminal association; b) Establishing a criminal organization;c) Bribery; d) Acceptance of bribes; e) Bribery in business transactions; f) Acceptance of bribes in business transactions; g) Tax and contribution evasion; h) Fraud; i) Terrorism; g) Financing of terrorism; k) Terrorist association; l) Participation in foreign armed formations; m) Money laundering; n) Human trafficking; o) Trafficking in minors for adoption; p) Establishing slavery or transporting persons in a state of slavery. This must be evidenced by a certificate, confirmation, or other document issued by the competent authority based on criminal records, in accordance with the regulations of the state in which the business entity is registered or where the authorized person of that business entity resides. 2. U postupku javne nabavke može da učestvuje samo privredni subjekat koji je izmirio sve dospjele obaveze po osnovu poreza i doprinosa za penzijsko i zdravstveno osiguranje, o kojima evidenciju vodi organ uprave nadležan za naplatu poreskih prihoda, odnosno nadležni organ države u kojoj privredni subjekat ima sjedište , što se dokazuje na osnovu uvjerenja, potvrde ili drugog akta koji izdaje organ uprave nadležan za naplatu poreskih prihoda, odnosno nadležni organ države u kojoj privredni subjekat ima sjedište./In the public procurement procedure, only a business entity that has settled all due obligations regarding taxes and contributions for pension and health insurance, as recorded by the competent tax authority or the relevant authority of the state where the business entity is registered, may participate. This must be evidenced by a certificate, confirmation, or other document issued by the tax authority or the relevant authority of the state where the business entity is registered. 3. U postupku javne nabavke može da učestvuje samo privredni subjekat koji je upisan u Centralni registar privrednih subjekata ili drugi odgovarajući registar u državi u kojoj privredni subjekat ima sjedište što se dokazuje dostavljanjem dokaza o registraciji u Centralnom registru privrednih subjekata ili drugom odgovarajućem registru u državi u kojoj privredni subjekat ima sjedište, sa podacima o ovlašćenom licu, odnosno izvršnom direktoru privrednog subjekta Napomena:ako više privrednih subjekata podnosi zajedničku ponudu, svaki privredni subjekat je dužan da ispunjava ovaj uslov (član 126 stav 8 Zakona o javnim nabavkama)./In the public procurement procedure, only a business entity registered in the Central Register of Business Entities or another appropriate register in the state where the business entity is registered may participate. This must be evidenced by submitting proof of registration in the Central Register of Business Entities or another appropriate register in the state where the business entity is registered, including information about the authorized person or executive director of the business entity. Note: If multiple business entities submit a joint offer, each business entity must individually meet this requirement (Article 126, paragraph 8 of the Public Procurement Law). 4. Privredni subjekat je dužan da posjeduje iskustvo na kvalitetnom i uspješnom izvršavanju istih poslova iz oblasti predmeta nabavke,što se dokazuje potvrdama izdatim od strane korisnika o kvalitetnom i uspješnom izvršavanju istih iz oblasti predmeta nabavke - iskustvo na kvalitetnom i uspješnom realizovanju minimum 1 a maksimum 3 usluge tokom prethodnih godina ali ne duže od pet godina, računajući i godinu u kojoj je započet postupak javne nabavke, koje sadrže opis i vrijednost predmeta nabavke, vrijeme realizacije ugovora, konstataciju da je ugovor blagovremeno i kvalitetno izvršen i podatke o kontakt osobi za provjeru istinitosti podataka. Pod istim poslovima podrazumjevaju se usluge realizacije digitalne kampanje za promociju turističke destinacije na tržištima Centralne i Zapadne Evrope. Minimum jedna usluga mora biti vrijednosti minimum 200.000,00€ (kao validna referenca priznaje se usluga u pojedinačnom iznosu od najmanje 200.000,00 €; više ugovora sa manjim pojedinačnim vrijednostima čiji zbir doseže navedeni iznos neće se smatrati ispunjenjem uslova) . Kao validne reference će se uzimati one usluge koje su realizovane tokom prethodnih pet godina, računajući od roka koji je određen kao rok za dostavljanje ponuda. /The business entity must have experience in the quality and successful execution of similar services related to the subject of procurement. This must be evidenced by certificates issued by clients attesting to the quality and successful execution of at least 1 and a maximum of 3 services in the past years, but not exceeding five years, including the year in which the public procurement procedure was initiated. The certificates must include: A description and value of the procurement subject, The time of contract execution, A statement that the contract was executed timely and with quality, and Contact details of a person who can verify the authenticity of the data. Under the same type of work, the services covered include the implementation of digital campaigns for the promotion of a tourist destination in the markets of Central and Western Europe. At least one service must have a minimum value of €200,000 ( Only services rendered under a single contract with an individual value of at least EUR 200,000 shall be recognized as a valid reference. Multiple contracts with lower individual values, the total of which reaches the stated amount, shall not be considered as fulfillment of the requirement). Valid references will include services implemented in the past five years, counting from the deadline for submitting offers. 5. Privredni subjekat je dužan da posjeduje iskustvo na kvalitetnom i uspješnom izvršavanju sličnih poslova iz oblasti predmeta nabavke,što se dokazuje potvrdama izdatim od strane korisnika o kvalitetnom i uspješnom izvršavanju sličnih iz oblasti predmeta nabavke - iskustvo na kvalitetnom i uspješnom realizovanju minimum 3 a maksimum 5 usluga tokom prethodnih godina ali ne duže od pet godina, računajući i godinu u kojoj je započet postupak javne nabavke, koje sadrže opis i vrijednost predmeta nabavke, vrijeme realizacije ugovora, konstataciju da je ugovor blagovremeno i kvalitetno izvršen i podatke o kontakt osobi za provjeru istinitosti podataka. Pod sličnim poslovima podrazumjevaju se usluge realizacije digitalne kampanje na tržištima Centralne i Zapadne Evrope. Minimum tri usluge moraju biti vrijednosti minimum po 200.000,00€(kao validna referenca priznaje se usluga u pojedinačnom iznosu od najmanje 200.000,00 €; više ugovora sa manjim pojedinačnim vrijednostima čiji zbir doseže navedeni iznos neće se smatrati ispunjenjem uslova ). Kao validne reference će se uzimati one usluge koje su realizovane tokom prethodnih pet godina, računajući od roka koji je određen kao rok za dostavljanje ponuda./The business entity must have experience in the quality and successful execution of similar services related to the subject of procurement. This is evidenced by certificates issued by users confirming the quality and successful execution of a minimum of 3 and a maximum of 5 services in previous years, not exceeding five years, including the year in which the procurement process was initiated. Certificates must contain a description and value of the subject of procurement, the time of contract execution, a statement that the contract was executed on time and with quality, and contact details for verifying the authenticity of the information. Under similar services, the implementation of digital campaigns in the markets of Central and Western Europe is included. A minimum of three services, each with a value of at least €200,000 is required ( Only services rendered under a single contract with an individual value of at least EUR 200,000 shall be recognized as a valid reference. Multiple contracts with lower individual values, the total of which reaches the stated amount, shall not be considered as fulfillment of the requirement ).Valid references will be considered those services that have been performed within the past five years, counting from the deadline set for the submission of offers. 6. Privredni subjekat je dužan da posjeduje stručne i kadrovske kapacitete koji su potrebni za izvršenje ugovora i to: radni tim od 6 lica i to: 2 lica angažovana na poslovima digital medija planera, 1 lice angažovano na poslovima grafičkog dizajnera, 1 lice angažovano na poslovima copy writer-a, 2 lica angažovana na poslovima account manager-a, od kojih će jedno lice biti i vođa tima (ponuđač određuje koje lice iz tima će imati ulogu i vođe tima), sa minimum VII1 nivo nacionalnog okvira kvalifikacije obrazovanja, što se dokazuje dokazom o načinu angažovanja radne snage (prijava na osiguranje zaposlenog, ugovor o radu, sporazum o preuzimanju zaposlenog, ugovor o korišćenju sposobnosti drugog subjekta ili drugi akt u skladu sa zakonom), sa odgovarajućim referencama koje su potrebne za izvršenje predmeta nabavke. Za radni tim potrebno je da posjeduje: -dokaz o završenoj stručnoj spremi - diploma, uvjerenje, svjedočanstvo ili drugi odgovarajući akt nadležnog organa ili organizacije, -po minimum 2, a maksimum 5 odgovarajućih referenci za članove radnog tima koja nisu vođa tima (5 lica) izdatih od strane korisnika o pruženim uslugama tokom prethodnih godina ali ne duže od pet godina, računajući i godinu u kojoj je započet postupak javne nabavke, koja sadrži opis i vrijednost predmeta nabavke, vrijeme realizacije ugovora, konstataciju da je ugovor blagovremeno i kvalitetno izvršen i podatke o kontakt osobi za provjeru istinitosti podataka. Pod odgovarajućim referencama se podrazumijevaju reference za usluge realizacije digitalne kampanje. Za vođu tima (1 lice) minimum dvije odgovarajuće reference kao vođa tima i to jedna referenca na poslovima usluge realizacije digitalne kampanje za promociju turističke destinacije na tržištima Centralne i Zapadne Evrope, vrijednosti minimum 200.000,00€ (kao validna referenca priznaje se usluga u pojedinačnom iznosu od najmanje 200.000,00 €; više ugovora sa manjim pojedinačnim vrijednostima čiji zbir doseže navedeni iznos neće se smatrati ispunjenjem uslova u ovom dijelu) , a druga referenca na poslovima usluge realizacije digitalne kampanje na tržištima Centralne i Zapadne Evrope, izdatih od strane korisnika o pruženim uslugama tokom prethodnih godina ali ne duže od pet godina, računajući i godinu u kojoj je započet postupak javne nabavke, koja sadrži opis i vrijednost predmeta nabavke, vrijeme realizacije ugovora, konstataciju da je ugovor blagovremeno i kvalitetno izvršen i podatke o kontakt osobi za provjeru istinitosti podataka. Kao validne reference će se uzimati one usluge koje su realizovane tokom prethodnih pet godina, računajući od roka koji je određen kao rok za dostavljanje ponuda. Referenca koja je dostavljena za isto izvršenje posla od strane istog korisnika usluga a u kojoj je navedeno više lica koje je ponuđač ponudio, prihvatiće se za svako ponuđeno lice posebno. Napomena: za ovaj uslov stručno tehničke sposobnosti vrednovanje će se vršiti za ponuđeni parametar iznad predviđenih minimalnih zahtjeva stručne i tehničke osposobljenosti u pogledu referenci za vođu tima. / The business entity must have the professional and staffing capacity necessary for contract execution, including a team of six members: 2 digital media planners, 1 graphic designer, 1 copywriter, 2 account managers, one of whom will act as the team leader (the offeror will designate the team leader). Each team member must have a minimum of Level VII1 of the National Qualifications Framework, as evidenced by documentation such as employment registration, employment contract, workforce agreement, or other legal documentation. Requirements for the Team: - Proof of educational qualifications (diploma, certificate, transcript, or other appropriate document). - A minimum of 2 and a maximum of 5 relevant references for each team member (excluding the team leader), issued by users regarding provided services during the past five years, including the year in which the procurement process was initiated. References must include a description and value of the subject of procurement, the time of contract execution, a statement confirming timely and quality execution, and contact details for verification. Under appropriate references, references for the implementation of digital campaigns are implied. For the team leader (1 person), a minimum of two appropriate references as a team leader are required, specifically: One reference for the implementation of a digital campaign service for the promotion of a tourist destination in the markets of Central and Western Europe, with a minimum value of €200,000 ( A service with an individual contract value of at least EUR 200,000 shall be recognized as a valid reference; multiple contracts of lesser individual value whose total amount reaches the specified sum shall not be considered as fulfilling the requirement under this section). One reference for the implementation of a digital campaign service in the markets of Central and Western Europe. These references must be issued by the user of the services during the previous years, but not exceeding five years, including the year in which the deadline for submitting offers was set. The references must include: A description and value of the subject of procurement, The time of contract execution, A statement confirming that the contract was executed timely and with quality, Contact details of a person who can verify the authenticity of the data. Valid references will be considered those services that have been performed within the past five years, counting from the deadline set for the submission of offers. A reference provided for the same work by the same user, listing multiple individuals proposed by the offeror, will be accepted for each proposed individual separately. Note: For this condition of technical and professional capacity, evaluation will be conducted based on the proposed parameter exceeding the minimum required technical and professional qualifications regarding the references for the team leader. 7. Izjava privrednog subjekta o prihvatanju sledećih uslova: da prevod teksta mora biti urađen na engleski, njemački i francuski jezik, u duhu jezika, od strane tumača , prevodioca, lica nivoa znanja C2 shodno CEFRL (Common European Framework of Reference for Languages) ili lica kome je jezik ciljnog tržišta maternji jezik, za navedene jezike. Na zahtjev Naručioca Izvršilac je u obavezi dostaviti dokaze u skladu sa navedenim, za lice angažovano na prevodu teksta, i to : za tumača dokaz da se nalazi u registru tumača, za prevodioca dokaz diploma/uvjerenje/potvrda o završenom fakultetu, za lice nivoa znanja C 2 shodno CEFRL (Common European Framework of Reference for Languages) dokaz o nivou znanja jezika C2, za lice kome je jezik ciljnog tržišta maternji jezik dokaz o državljanstvu. NAPOMENA: Izjava mora biti potpisana od strane ovlašćenog lica privrednog subjekta i ovjerena pečatom./Declaration of the Business Entity The business entity must provide a declaration of acceptance of the following conditions: Text translation must be performed in English, German, and French, consistent with the linguistic nuances, by interpreters, translators, individuals with C2-level proficiency according to CEFRL (Common European Framework of Reference for Languages), or native speakers of the target market languages for the specified languages. Upon the Contracting Authority's request, the Contractor is required to provide evidence in accordance with the stated conditions for the person engaged in text translation, as follows: For interpreters: proof of registration in the register of interpreters. For translators: proof such as a diploma/certificate/confirmation of a completed degree in translation. For individuals with C2-level knowledge per CEFRL: proof of C2-level language proficiency. For native speakers of the target market language: proof of citizenship. NOTE: The declaration must be signed by the authorized representative of the business entity and stamped with the entity's official seal. 8. Izjava privrednog subjekta o prihvatanju sledećih uslova: da će obezbijediti neophodan kvalitet fotografija koje je potrebno dostaviti u rezolucijama: minimum 5MP (2592x1944 piksela), 300 dpi u JPEG formatu u skladu sa traženim temama iz tehničke specifikacije. NAPOMENA: Izjava mora biti potpisana od strane ovlašćenog lica privrednog subjekta i ovjerena pečatom./The business entity must provide a declaration of acceptance of the following conditions: The business entity will ensure the necessary quality of photographs to be delivered in the following resolution: minimum 5MP (2592x1944 pixels), 300 dpi, in JPEG format, in accordance with the required themes specified in the technical specifications. NOTE: The declaration must be signed by the authorized representative of the business entity and stamped with the entity's official seal. 9. ESPD 10. Rok važenja ponude: 120 dana od dana otvaranja ponude./Offer Validity Period: 120 days from the date of offer opening. 11. Ponuđač je dužan dostaviti bezuslovnu i na prvi poziv naplativu garanciju ponude u iznosu od 2 % procijenjene vrijednosti javne nabavke, odnosno partije, ako je predmet javne nabavke podijeljen po partijama kao garanciju ostajanja u obavezi prema ponudi u periodu važenja ponude i 15 dana nakon isteka roka važenja ponude. Garancija ponude će se aktivirati ako ponuđač: 1) odustane od ponude u roku važenja ponude i/ili 2) odbije da zaključi ugovor o javnoj nabavci ili okvirni sporazum./The offeror must submit an unconditional, on-demand offer guarantee amounting to 2% of the estimated value of the public procurement or the respective party, if the public procurement is divided into parties. This serves as a guarantee of adherence to the offer during the validity period and for 15 days beyond the offer validity period. The offer guarantee will be activated if the offeror: 1) Withdraws the offer during the validity period of the offer, and/or 2) Refuses to conclude the public procurement contract or framework agreement. 12. Rok izvršenja ugovora je 9 mjeseci od dana zaključivanja ugovora./Contract Execution Period: The contract execution period is 9 months from the date of contract conclusion. 13. Mjesto izvršenja ugovora promocija na ciljnim emitivnim tržištima za promociju crnogorskog turizma na ciljnim emitivnim tržištima Velika Britanija, Francuska, Njemačka, putem on line kanala./Place of Contract Execution: Promotion of Montenegrin tourism on the target outbound markets of the United Kingdom, France, and Germany through online channels. 14. Ponuđač će sukcesivno realizovati usluge predmetne javne nabavke u zavisnosti od usaglašenog plana aktivnosti, a u skladu sa iznosima utvrđenog budžeta. Budžet uključuje sve troškove za realizaciju posla, uključujući troškove oglašavanja i sve druge troškove koji su vezani za realizaciju posla, uključujući troškove bankarske provizije. Iznos od 420.000 €, bez pdv-a, predstavlja budžet za promociju i cjelokupno treba biti uložen u realizaciju promotivnih aktivnosti, shodno usaglašenom predlogu nastupa i planu aktivnosti, dok je iznos od 42.943,77 € bez pdv-a procijenjena vrijednost/cijena za proviziju i usluge agencije ((generisanje tekstualnog sadržaja, otkup i generisanje foto, video sadržaja, prevod sadržaja, usluge kontrole isporuke, set up i optimizacija kampanja i eventualni drugi troškovi vezani za realizaciju predmetnog posla) i predmet je vrednovanja ponuda. Po završetku kampanja i nakon finalnih refundacija iz Google i Meta sistema vrši se poravnanje tako što Ponuđač refundirana sredstva iz Google i Meta platformi uplaćuje na račun NTO CG. Plaćanje iznosa budžeta za promotivnu kampanju (iz tabele u tehničkoj specifikaciji) će biti izvršeno sukcesivno po dostavljenom izvještaju i dokazima da je izvršeno plaćanje u iznosu kako je navedeno na fakturama iz sistema Google i Meta za kampanju NTO CG. Fakture po kojima će se vršiti plaćanje za usluge promotivne kampanje treba da sadrže poziv na broj ugovora, posebno iskazane iznose usluga oglašavanja i PDV. Sve reklamne aktivnosti, odnosno plaćeno oglašavanje se mora obavljati na odvojenim nalozima Meta i Google sistema za potrebe NTO CG. Plaćanje agencijskih usluga i provizije agencije će se vršiti po završetku cjelokupne kampanje, po dostavljenom izvještaju i dokazima kojim se potvrđuje da su postignuti minimalni rezultati definisani ugovorom i projektnim zadatkom. Faktura po kojoj će se vršiti plaćanje za usluge agencije treba da sadrži poziv na broj ugovora i posebno iskazane iznose provizije agenciji, agencijske usluge i PDV./ The Contractor shall successively perform the services subject to this public procurement in accordance with the agreed activity plan and within the established budget. The budget includes all costs related to the implementation of the assignment, including advertising expenses and any other costs associated with the execution of the task, including banking fees. The amount of €420,000, excluding VAT, represents the budget for promotion and must be fully invested in the implementation of promotional activities, in accordance with the agreed proposal of promotional presence and activity plan. The amount of €42,943.77, excluding VAT, is the estimated value/price for the agency’s commission and services (including content generation, acquisition and generation of photo and video content, translation of content, delivery control services, campaign setup and optimization, and any other expenses related to the realization of the assignment) and is subject to bid evaluation. Upon completion of the campaigns and final refunds from the Google and Meta systems, a settlement shall be made whereby the Contractor transfers the refunded funds from the Google and Meta platforms to the account of the NTO CG. Payment of the promotional campaign budget (as outlined in the table in the technical specification) will be made successively upon submission of a report and proof of payment in the amount stated on the invoices from the Google and Meta systems for the NTO CG campaign. Invoices for the promotional campaign services must include a reference to the contract number, separately stated amounts for advertising services and VAT. All advertising activities, i.e., paid advertising, must be carried out through separate Meta and Google accounts created for the needs of NTO CG. Payment for agency services and commission will be made upon completion of the entire campaign, based on the submission of a report and evidence confirming that the minimum results defined by the contract and project task have been achieved. The invoice for agency services must include a reference to the contract number and separately stated amounts for the agency commission, agency services, and VAT. 15. Način plaćanja je: virmanski./Payment Method: Payments will be made via bank transfer. KRITERIJUMI ZA IZBOR Partija 1: cijena 70 bodova; kvalitet 30 bodova. 1. Cijena 2. 1. Parametar kvalitet (K) –30 bodova Parametar kvalitet iskazuje se kroz reference vođe tima. K- Lice angažovano kao vođa tima – 1 lice, izračunava se na način što se kao osnova za vrednovanje uzima broj odgovarajućih referenci na izvršavanju poslova iz oblasti predmeta nabavke, izdatih od strane korisnika o pruženim uslugama,tokom prethodnih godina, ali ne duže od pet godina, računajući i godinu u kojoj je započet postupak javne nabavke, koje sadrže opis i vrijednost predmeta nabavke, vrijeme realizacije ugovora i konstataciju da je ugovor blagovremeno i kvalitetno izvršen i podatke o kontakt osobi za provjeru istinitosti podataka, pri čemu je maksimalni broj referenci koji će se bodovati 10 – ukupno 30 bodova K= (Kp/Kmax) x 30, gdje je: Kp - broj odgovarajućih referenci na izvršavanju poslova iz oblasti predmeta nabavke izdatih od strane korisnika o pruženim uslugama, tokom prethodnih godina, ali ne duže od pet godina, računajući i godinu u kojoj je započet postupak javne nabavke, koje sadrže opis i vrijednost predmeta nabavke, vrijeme realizacije ugovora, konstataciju da je ugovor blagovremeno i kvalitetno izvršen i podatke o kontakt osobi za provjeru istinitosti podataka. Kmax - najveći ponuđeni broj odgovarajućih referenci na izvršavanju poslova iz oblasti predmeta nabavke, izdatih od strane korisnika o pruženim uslugama,tokom prethodnih godina, ali ne duže od pet godina, računajući i godinu u kojoj je započet postupak javne nabavke, koje sadrže opis i vrijednost predmeta nabavke, vrijeme realizacije ugovora i konstataciju da je ugovor blagovremeno i kvalitetno izvršen i podatke o kontakt osobi za provjeru istinitosti podataka. Pod odgovarajućim referencama podrazumjevaju se reference na poslovima usluge realizacije digitalne kampanje za promociju turističke destinacije na tržištima Centralne i Zapadne Evrope, vrijednosti minimum po 200.000,00€(kao validna referenca priznaje se usluga u pojedinačnom iznosu od najmanje 200.000,00 €; više ugovora sa manjim pojedinačnim vrijednostima čiji zbir doseže navedeni iznos neće se razmatrati) ili reference na poslovima usluge realizacije digitalne kampanje na tržištima Centralne i Zapadne Evrope. Kao validne reference će se uzimati one usluge koje su realizovane tokom prethodnih pet godina, računajući od roka koji je određen kao rok za dostavljanje ponuda. Napomena: broj dostavljenih referenci će se u cjelini umanjiti za reference koje su zahtijevane kroz uslov stručne i tehničke osposobljenosti ponuđača u dijelu stručnih i kadrovskih kapaciteta koji su potrebni za izvršenje ugovora za vođu tima. /Parameter: Price (C) – 70 Points Offers will be evaluated based on the offered price. The lowest offered price will be divided by the offered price, and the resulting quotient will be multiplied by the maximum number of points (70), according to the formula: C = (Cmin / Cp) x 70 Where: Cmin = the lowest offered price (excluding VAT), Cp = the offered price (excluding VAT). If the offered price is €0.00, for evaluation purposes under the price parameter, the offered price will be considered as €0.01. 2. Parameter: Quality (K) – 30 Points The quality parameter is expressed through the references of the team leader. K – Team Leader References - One individual will be engaged as the team leader. The evaluation is based on the number of relevant references for performing tasks related to the subject of procurement, issued by users of the services during the previous five years (including the year in which the public procurement procedure was initiated). Relevant references must include: A description and value of the procurement subject, The contract execution period, Confirmation of timely and quality performance, and Contact details for verifying the authenticity of the information. The maximum number of references to be scored is 10, with a total of 30 points. K = (Kp / Kmax) x 30 Where: Kp - The number of relevant references for performing tasks related to the subject of procurement, issued by users of the provided services during the previous years, but not exceeding five years (including the year in which the public procurement procedure was initiated). These references must include: A description and value of the subject of procurement, The contract execution period, Confirmation that the contract was executed timely and with quality, and Contact information for verifying the authenticity of the provided data. Kmax - The highest number of relevant references offered for performing tasks related to the subject of procurement, issued by users of the provided services during the previous years, but not exceeding five years (including the year in which the public procurement procedure was initiated). These references must include: A description and value of the subject of procurement, The contract execution period, Confirmation that the contract was executed timely and with quality, and Contact information for verifying the authenticity of the provided data. Relevant references shall be understood as references related to the provision of services for the implementation of digital campaigns for the promotion of a tourist destination in the markets of Central and Western Europe, each with a value of at least €200,000 (Only services amounting to an individual value of at least EUR 200,000.00 shall be accepted as valid references; multiple contracts with lower individual values whose total sum reaches the specified amount shall not be taken into consideration) or references related to the provision of services for the implementation of digital campaigns in the markets of Central and Western Europe. Valid References: Only services executed within the previous five years, counting from the deadline for submitting offers, will be considered valid references. Note: The total number of references submitted will be reduced by the number of references required under the professional and technical qualification conditions for the offeror, specifically in the part concerning the professional and staffing capacities necessary for the execution of the contract by the team leader. TEHNIČKA SPECIFIKACIJA 1. Digitalni marketing putem globalnih platformi - budžet za promotivnu kampanju, provizija i usluge agencije (generisanje tekstualnog sadržaja, otkup i generisanje foto, video sadržaja, prevod sadržaja, usluge kontrole isporuke, set up i optimizacija kampanja i eventualni drugi troškovi vezani za realizaciju predmetnog posla)./Digital marketing through global platforms – budget for promotional campaign, commission and agency services (text content generation, purchase and creation of photo and video content, content translation, delivery monitoring services, campaign setup and optimization, and any other costs related to the execution of the subject task). Bitne karakteristike predmeta nabavke su zbog preglednijeg uvida, dodate kao prilog u dijelu "Tenderska dokumentacija" Ponuđač nudi cijenu koja obuhvata zbir: - iznosa procijenjene vrijednosti budžeta za promotivnu kampanju (420.000,00 eura), a koji je opredijeljen za realizacuju predmetnih usluga i detaljno prikazan u tabeli iz tehničke specifikacije i - ponuđenog iznosa provizije od strane ponuđača i ponuđenog iznosa za usluge agencije (generisanje tekstualnog sadržaja, otkup i generisanje foto i video sadržaja, prevod sadržaja, usluge kontrole isporuke, set up i optimizacija kampanja i eventualni drugi troškovi vezani za realizaciju predmetnog posla), a koji iznos je opredijeljen i prikazan u tabeli iz tehničke specifikacije (42.943,77 €) NAPOMENA: Ukupna procijenjena vrijednost javne nabavke je zbir budžeta za promotivnu kampanju (420.000,00 eura), provizije i usluge agencije (generisanje tekstualnog sadržaja, otkup i generisanje foto i video sadržaja, prevod sadržaja, usluge kontrole isporuke, set up i optimizacija kampanja i eventualni drugi troškovi vezani za realizaciju predmetnog posla), 42.943,77 eura, čiji iznosi su prikazani u tabeli iz tehničke specifikacije./ The key characteristics of the subject of procurement are provided, for clearer insight, as an attachment in the section "Tender Documentation." The Bidder shall offer a price that includes the total of: • the estimated budget amount for the promotional campaign (€420,000.00), which is allocated for the execution of the subject services and is detailed in the table within the technical specifications, and • the offered commission amount by the Bidder and the offered amount for agency services (text content generation, purchase and creation of photo and video content, content translation, delivery monitoring services, campaign setup and optimization, and any other costs related to the execution of the subject task), which amount is also allocated and shown in the table from the technical specifications (€42,943.77). NOTE: The total estimated value of the public procurement is the sum of the budget for the promotional campaign (€420,000.00), commission, and agency services (text content generation, purchase and creation of photo and video content, content translation, delivery monitoring services, campaign setup and optimization, and any other costs related to the execution of the subject task), amounting to €42,943.77, with all amounts presented in the table from the technical specifications. Količina: 1 komplet/set DOKUMENTI 1. TENDERSKA DOKUMENTACIJA.doc https://cejn.gov.me/api/common/downloadFile/2710671 2. TENDER DOCUMENTATION engl.doc https://cejn.gov.me/api/common/downloadFile/2710672 3. CG Projektni zadatak - globalne platforme.docx https://cejn.gov.me/api/common/downloadFile/2710673 4. ENG Project assignment - global platforms.docx https://cejn.gov.me/api/common/downloadFile/2710674 5. izjava naručioca cg.pdf https://cejn.gov.me/api/common/downloadFile/2710675 6. izjava naručioca engl.pdf https://cejn.gov.me/api/common/downloadFile/2710676 7. Odluka o ponistenju postupka.pdf https://cejn.gov.me/api/common/downloadFile/2849651